Design and branding for Edward II youth housing development.

graphic & web design for socially conscious non-profits and social enterprises in New York City
Edward II Housing
Branding, design and web site for a supportive housing development for at-risk youth.
This was a campaign to build a supportive housing center for youth who were at risk of becoming homeless. It faced significant 'not in my backyard' opposition from the well-to-do neighborhood, so we needed to show the positive side of the youth being served. We designed a logo and brand that capture the feeling of hope and positivity which the center was trying to achieve.

We showcased a neighborhood cleanup put on by the Edward II development.

Doorhangers invited neighborhood residents to join a telephone town hall about the proposed developement.