Soda Tax Ballot Initiatives
Design and branding focused on children's health and well-being
Soda is at the leading edge of the junk food epidemic in the United States, and in response, health advocates have been leading soda tax campaigns in strategically selected cities and states around the U.S. In these 2016 campaigns, we were up against tens of millions of dollars in spending by the soda companies, attempting to stop San Francisco and Oakland voters from supporting a soda tax in their cities. We ultimately prevailed in both cases.